Reduce squatting risk
File before your product goes on sale or major advertising starts, so you don't discover the name was registered by someone else after the brand takes off.
USPTO · EUIPO · WIPO · Multi-country Filings
Global Trademark Registration
We help cross-border e-commerce sellers, trading companies, manufacturers and global brands file trademarks overseas. Services cover trademark searches, country and class selection, document preparation, filing, examination follow-up, refusal responses, and post-registration renewals and maintenance.
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US trademarkshandled by qualified US attorneys as required by USPTO
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Filing routescompare national, EU and Madrid System options
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Processtimely updates on progress, official notices and deadlines
Trademark protection applies per country or region
Prioritize the countries or regions where you actually plan to operate.
Search
Class selection
Filing
Examination
Refusal response
Renewal
Brand protection
Sort out your trademark before entering overseas markets
Company names, domain names, store names and a Chinese trademark usually cannot replace an overseas filing. Filing early reduces the risks of brand squatting, blocked marketplace brand registry, or forced rebranding after launch.
Easier marketplace brand registry
Build the trademark foundation required for Amazon Brand Registry, brand pages and infringement complaints.
File by market, in stages
Protect the countries you actually plan to operate in first, then add others as sales and business develop.
Supports licensing and transfer
Registered trademarks can be used for brand licensing, joint operations or transfer, subject to local law and official records.
Filing routes
You don't need to file in many countries at once
First decide which countries your product will sell to, then choose the right filing route. Costs, procedures and ongoing management differ between routes.
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Country-by-country filings
File directly in each country where you plan to do business; each country examines separately.
- Suits businesses with few target countries
- Applications can be batched to your market plan
- A problem in one country generally doesn't affect the others
Suits one or two priority markets
Best for multi-country
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Madrid System multi-country filing
File one international application designating the member countries you want; each designated country still examines separately.
- Suits brands entering several countries at once
- Some renewals and changes can be handled centrally
- Usually requires a qualifying basic mark first
Suits businesses with several confirmed target markets
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One filing for one region
File through a regional system such as the EU trademark to obtain protection across the region it covers.
- Suits businesses concentrated in one region
- No need to file separately in each country of the region
- An earlier mark in the region can affect the whole application
Suits EU-focused regional markets
First confirm the countries you really plan to operate in over the next one to three years.Countries with no sales, production, distribution or brand partnership plans generally don't need to be filed early just to increase the count.
Service scope
From trademark search to post-registration maintenance
We assist with matters before, during and after the application. Before filing, we confirm the target countries, classes, required documents, costs and scope of service with you.
SearchClass selectionRenewal
See full service scope ↗
Before filing
Trademark search
Search identical or similar word marks, figurative marks and related classes so you understand the obvious registration risks.
Before filing
Country and route selection
Choose national, EU or Madrid System filings based on sales countries, marketplaces, budget and plans.
Before filing
Class selection
Organize suitable classes and item names based on the products you sell or services you provide.
During filing
Prepare and file
Verify the applicant, mark, classes, use and supporting documents, then file with the relevant office after confirmation.
During filing
Examination follow-up
Track formal examination, substantive examination, publication and registration status, and report official notices and deadlines promptly.
During filing
Office actions and refusals
After an official notice, assess the cause first, then decide whether to amend, respond or refile.
After registration
Renewals and recordals
Assist with renewals, US trademark declarations of use, name or address changes, and assignments.
After registration
Similar-mark watch
Monitor potentially conflicting new applications within the agreed scope so you can decide early whether to act.
Frequently asked questions
Global trademark registration FAQs
Does one global trademark application protect the whole world?
No. Trademarks are protected only in the countries or regions where they are registered. Businesses usually file by country, region or through the Madrid System.
When is the right time to start?
We recommend searching and filing before product launch, trade shows, major advertising or contacting distributors.
Can I file a US trademark without a US company?
Yes. Individuals and companies from any country may apply, but non-US-domiciled applicants must be represented by a US attorney as USPTO requires.
Does a search guarantee registration?
No. A search reveals obvious problems, but the final decision rests with the examining office and third-party oppositions are possible.
Are more classes always better?
No. Protect the products you actually sell or services you provide first, then consider reasonable follow-on business.
Can a refusal still be handled?
It depends on the refusal grounds and the response deadline. Some issues can be resolved by amendment, supplementary documents or arguments; in other cases refiling is the better option.
Consultation
Get your global trademark filing plan
Tell us the trademark name, products or services, target countries and whether the mark is already in use — we will explain suitable routes, documents and costs.
Trademark applications are examined by the relevant national or regional offices. Timelines may change due to official notices, oppositions or supplementary documents.
