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Intellectual Property Services

Global trademark registration for cross-border e-commerce, trading and manufacturing companies, together with copyright registration, design and invention patents, and domain disputes — from clearance search, country and class selection, filing and prosecution to office action responses and post-registration renewals, changes and assignments.

Three filing routes: single country, EU regional or Madrid System
Identical and similar mark searches first, with obvious risks flagged up front

Mon–Sat 8:00–18:00 · Written quote before you sign

Consultant reviewing intellectual property application documents
Planned by marketSearch first to gauge risk, then pick the route that fits your markets
Progress kept in syncOfficial notices and deadlines passed on as soon as they arrive
Encrypted documentsApplication files are stored encrypted and used only for your filing
Chinese-speaking supportAdvisor, document list and status updates all in Chinese

Handled end to end, from pre-filing to after registration

Countries, routes and classes are arranged around your target markets, and official progress is passed on as it happens.

Clearance search and assessment

Identical and similar word or device marks are searched across the relevant classes, and obvious filing risks are flagged before submission.

Identical searchSimilar searchClass review

Single-country filing

Apply directly in the target country; each country examines separately and filings can be staggered by market.

USUKJapan & KoreaSoutheast Asia

Madrid international registration

One international application designates multiple member states, and some changes and renewals can be handled centrally.

Multi-countryCentralised

EU trademark

One application to EUIPO takes effect across all 27 member states once registered.

Regional filingSingle application

Office actions and oppositions

When an official notice arrives we analyse the cause first, then decide whether to amend, argue or refile.

ResponsesOppositionsRefiling review

Renewal and maintenance

Renewal reminders, US declarations of use, name or address changes, assignments and similar-mark monitoring.

RenewalsChangesMonitoring
8yrs+ Cross-border service experience
5,000+ Publicly listed service records
50states US states covered for company formation

Going global? Secure the brand first

Sort out IP protection before entering a new market, rather than fixing a hijacked listing or a complaint afterwards.

Before your product lands overseas, sort the trademark out

A company name, website domain, store name or a Chinese trademark normally does not replace an overseas trademark. Filing early reduces the risk of hijacking, blocked brand registry or a forced rename after launch.

Reduce hijacking risk

File before the product goes on sale or ads go live, so you are not the one who finds the name already registered.

Enables brand registry

A registered mark underpins brand registry, brand pages and infringement complaints on Amazon and similar platforms.

File market by market

Protect the countries you actually trade in first, then add more as sales and operations grow.

Easier to license and assign

A registered mark can support licensing, partnerships or assignment, subject to local law and official records.

Three filing routes, chosen around your market plan

You do not need to file in many countries at once. Decide the markets you will really operate in over the next one to three years, then pick the route.

Single-country filing

Apply directly in the country where you operate. Each country examines separately and the files do not affect one another.

Best for one or two key marketsCan be staggeredOne country's problem stays there

Madrid System

One international application designating the member states you need; each state still examines separately.

Best for multi-country plansCentralised changes and renewalsUsually needs a base mark

EU regional filing

One application to EUIPO takes effect across all 27 member states once registered.

Best when Europe is the main marketNo need to file country by country

Before entering a new market, secure the IP

Search and file early — before launch, trade shows, ad spend or distributor talks.

US trademark timelines at a glance

Based on published USPTO data (as of June 2026), to help you sequence product launch and brand registry.

4.2months Average first action USPTO, new trademark applications
~8months Smooth case to registration Section 1(a) use-based, no refusals or oppositions
12–18months Typical planning window USPTO general guidance
30days Opposition period Third parties may oppose during publication

An office action usually adds several months; a Section 1(b) intent-to-use application allows up to 36 months to show use after approval. Read related articles

What the service covers

Before we start, we confirm the countries, trademark classes, materials needed, fees and exactly what is included.

Before filing
  • Trademark search

    Search identical and similar word or device marks across relevant classes so you know the obvious risks.

    IdenticalSimilarName review
  • Choose countries and route

    Pick single country, EU or Madrid based on your sales markets, platform sites, budget and plans.

    Country choiceRoute comparisonBudget
  • Choose classes

    Build the class and goods/services list from what you actually sell or provide.

    Class choiceGoods listScope check
During filing
  • Prepare and file

    Applicant details, mark image, classes, use information and supporting documents are checked, then filed with the relevant office.

    Document checkAttorney reviewOfficial filing
  • Track prosecution

    We track formal examination, substantive examination, publication and registration status, and pass on notices and deadlines.

    Status trackingDeadlinesPublication
  • Handle refusals

    When a notice arrives we identify the cause first, then decide whether to amend, argue or refile.

    Issue analysisResponse prepRefiling review
After registration
  • Renewals and changes

    Renewals, US declarations of use, company name or address changes and assignments.

    Declaration of useRenewalAssignment
  • Similar-mark alerts

    Within the agreed scope, we watch for conflicting new applications so you can decide early.

    AlertsRisk reviewOpposition support

How it works

Every step has a clear deliverable and feedback loop; you mainly need to supply the documents.

Brief and search

Confirm product, target markets and budget; complete identical and similar searches and risk assessment

Countries and route

Choose the filing route by sales markets and platform sites; build the class and goods list

Prepare and file

Check applicant details and mark image, then file with the relevant office

Prosecution and replies

Track formal and substantive examination and publication; handle refusals in time

Certificate and upkeep

After registration: renewal reminders, changes and assignments, and similar-mark monitoring

Traceable from quote to delivery

A written quote before you sign, with scope, fees and timeline set out in the contract; every step and official notice is on record.

Company services in three jurisdictions

US, Hong Kong and Singapore company and secretarial work, with scope confirmed in writing first.

Encrypted and on record

Application files are stored encrypted; every step and official notice is traceable.

Written quote and contract

A written quote before signing, with scope, fees and timeline written into the contract.

Corporate account and invoice

Payment to a corporate account with a formal invoice; deliverables follow the contract.

Document checklist and pre-check Document checklist and pre-check
Every step on record Every step on record
Service coverage in three regions Service coverage in three regions

Intellectual property FAQ

The eight questions clients ask most about filing routes, timing, duration and refusals.

Does one global trademark application protect the whole world?

No. A trademark is protected in the country or region where it is registered, so filings are usually made per country, per region or through the Madrid System.

I already have a Chinese trademark — do I still need an overseas one?

Yes. Protection applies country by country or region by region; a company name, domain, store name or Chinese mark normally does not replace an overseas trademark.

When is the best time to file?

Before launch, trade shows, heavy ad spend or distributor talks — search first and file as early as you can.

How long does a US trademark take?

Based on published USPTO data: about 4.2 months on average for a first action, roughly 8 months to registration for smooth cases, and 12–18 months is a sensible planning window. Office actions or oppositions extend it.

Can I apply for a US trademark without a US company?

Yes. Individuals and companies from other countries can apply, but applicants without a US domicile must be represented by a US-licensed attorney as USPTO requires.

Are more classes always better?

No. Protect the goods or services you actually sell first, then consider reasonable future business.

Does a search guarantee registration?

No. A search helps surface obvious problems, but the office decides and third-party oppositions are always possible.

Can anything be done after a refusal?

Yes. We look at the grounds and the response deadline first; some issues can be resolved by amendment or argument, while others are better refiled.

Entering a new market? Sort the IP out first

Tell us the mark, your product or service, the target countries and whether you already use it. An advisor will explain the routes, the documents needed and the fees.

Tel 15300786117 · Mon–Sat 8:00–18:00

Whether a mark can be registered is decided by the relevant office. We handle the search, document preparation and procedural follow-up within the agreed scope and do not guarantee the outcome.

Scan on WeChat to talk to an advisor Scan on WeChat to talk to an advisor

Making it simpler for companies to go global

From company formation to bank accounts, tax compliance and cross-border operations, Zhongcheng Huigu provides professional, dependable one-stop service.

15300786117 Mon–Fri 09:00–18:00